6 Critical eCommerce SEO Optimisations To Grow Traffic

Getting more organic traffic to your website and store can make a big difference in your sales numbers. Strategising your SEO can find this traffic, without spending money on advertising. It's a great way to build an eCommerce empire, but it's easier said than done. Here are some critical components of an SEO plan that often get overlooked.

Internal Linking

Internal linking is crucial to any SEO plan. It improves performance on pages that you are looking to rank on and it allows your customers to easily find what they are looking for. It shows Google how your pages and products are related to each other. Add internal links from your homepage to your showcased collections and from your collection page to specific products themselves to help search engines categorise and show your page.

Backlinking

The best way to optimise your site is by using backlinks. A backlink from a high-authority, trusted site shows search engines that your website can be trusted and that it is legit. Avoid using sites that are untrusted or any spam sites. Connecting to sites like that will put search engines on alert. Good places to backlink from are relevant blogs and journals in your niche or other companies with products similar to yours that people know and love. 

Product Descriptions

The name and description of your product are important. The words you use to describe the product are directly related to how your page ranks on a search engine. By using keywords specific to your industry in both the URL and the product description, you let search engines know which page to show when someone is searching for a product similar to yours. 

Unique Metadata

The meta description is the wording that shows up below the title tag in a search. It lets people know what that page is about. Most companies create a description for their homepage but overlook the other pages on their site. Creating a unique meta description for each page not only allows your keywords to shine but also helps your visitors find the exact page they want to visit. These descriptions encourage people to visit your site. 

Blogs

Write blogs. I know this has been hashed over and over, but posting blogs should be a legit part of your SEO plan. Blogs can be posted anywhere, from your website to social media, to being sent in an email. Blogs accomplish several purposes. First, by posting them on your website, you can create internal links to the products or collections on your site. Second, by posting them elsewhere, they create backlinks to your site. Third, they allow people that are unaware of your company to learn about you and become potential customers. 

Image Optimisation

Images are an important part of any product page. They give your customers a chance to thoroughly look at the product they are buying. But they are also important for SEO purposes. Use your product name and keyword in all your images. Save your image files as these names. Don't add images named IMG002765.jpg. The search engines can't categorise these images. Also, when you add the image to the product page, be sure to include ALT text, including the product name and keyword. Many companies skip this step. 

SEO is an important part of an eCommerce store's plan to thrive. When SEO work is done consistently, companies see results and growth to their stores. It often takes a little trial and error to find exactly what works best for your store, but the time spent is well worth the end results. 

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