Google Map ranking
customers from Facebook campaign
sign-ups from Facebook campaign
local customers reached
Pieman is a family owned business and has been in the family for three generations. Stephen wanted to establish Pieman as a famous Australian brand and make it a multi franchise brand. At the time of this vision, they had delicious pies (seriously, if you’re in Brisbane give them a try) but no one knew who they were, they had inconsistent sales and were reliant on walk-ins.
They didn’t have a website, their Google Business accounts weren’t optimized and they weren’t posting frequently on social media. They had no visibility in their local area, which explained why they had inconsistent sales. A lot of work had to be done, and fast for their franchise dreams to become a reality.
The scope of work required a partner that could deliver across all channels and had processes and frameworks to rapidly deliver and get results. With our track record with other local businesses and our tailored service at an affordable price, the biggest risk for Pieman was NOT partnering with us to support them in their expansion.
After working together on their website, SEO, Facebook Ads, Email marketing and Google Business, Pieman now has the visibility they needed. They’ve been able to increase their revenue month on month and pies are flying out of the oven to meet the new influx of demand generated by all the marketing activities we’ve done for them.
We built their website to build trust and showcase the menu which showed the delicious food they had on offer. This was the foundation of their marketing.
As they had a brand name that was fairly common, we optimised their websites SEO so that their website would show when people searched for their name.
We ran a special offer which over 200 people signed up to. The offer led to immediate traction with 70 becoming customers. No more reliance on walk-ins!
We created a VIP club for customers to join which built their customer database. It gave them the ability to reach out to their customers using a reliable channel.
We got them to the top Google Map ranking for ‘pies’ in their suburbs by creating an automated system to get the customer reviews Google loves to see, and adding amazing photos of their locations.
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