Google Map ranking
local event enquiries
booked out events
The Pod Cafe are more than just a cafe selling takeaway coffee. They have amazing chefs that can deliver delicious international cuisine. They have an online shop that sells custom made products. They have an excellent catering service and can cater to events both large and small. So when we started with them, we found it hard to believe that these amazing services were not on display for their local community.
They were based in a good location, in a good suburb in Brisbane, and walk-in customers were frequent, but the business was stagnating. Revenue wasn’t growing, but expenses were. They had a lot of excess capacity and expert chefs that weren’t being utilised. Lack of marketing meant that they weren’t moving anywhere.
Google Ads, Facebook Ads, chatbots, SEO and a new website design were all deployed to great effect. Google Ads got them new catering clients. Facebook Ads and chatbots led to booked out events, SEO got them ranking with more visitors and the website design got them more visibility for their services.
Things are better for The Pod now. All of their capabilities and services are being utilised… where before they weren’t utilised at all. Instead of struggling to get by on coffee sales alone now they can count on sold out events and catering. They’re more than just a cafe and the multiple revenue streams have turned a stagnant business into a fresh and lively one that has buzz and energy.
The new site is very user friendly and showcases their menu and delicious food. It has an easy checkout for their online shop and makes them look like a really great cafe to visit.
People who clicked the ads were taken to a landing page that positioned The Pod as an excellent caterer and made it very easy for them to make an enquiry.
Getting into the top three rankings on Google Maps is extremely important for a local business as the top three are all that Google shows in Search. We got them there.
The chatbot got people to book their table at the event with ease. The Facebook Ads got a large volume of people into the chatbot sequence which led to all events selling out.
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