There’s a traditional marketing quote that says "Half the money I spend on advertising is wasted; the trouble is I don't know which half.”
Does that apply to you? We’ve observed that many of our clients were spending money on Google Ads and Facebook Ads but getting nowhere near the returns they could be. Making sales yes, but without any consistency or predictability. In short - they were wasting their money.
Wasting your money on Google Ads and Facebook Ads is pretty easy because there are so many ways to do so. Here are several of the ways you can waste your money on Google Ads and Facebook Ads...
Target the wrong people. Use boring ad creative. Use the same ad creative over and over again. Never test and optimise your ad campaigns. Show the wrong ads at the wrong time and give marketing messages that are off target. Choose the wrong goals in the ad platform, so your ads optimise for the wrong goal. When you do these things, it’s not like Facebook or Google are going to tell you what you're doing wrong! They just send you more invoices and you’re left thinking Facebook Ads and Google Ads are overrated.
The core problem behind all of these mistakes are lack of frameworks and processes. There’s a word for that - guessing. And when you guess, you end up wasting money.
Winning is selling more than you’ve ever sold before. Winning is when people rush to buy from your site and come back to buy some more. Winning is when your ads consistently, sustainably and predictably bring traffic to your website and convert that traffic into cold hard cash.
You win when you have a paid ads funnel that targets people at the right time, with the right creative, with the right message. Surprisingly few businesses do this, but the ones that do are eating the lion's share of profits and revenue.
Email marketing is POWERFUL. We’ve taken stores where email marketing accounted for 15% of their revenue, then after 30 days of working together it accounted for 40% of their revenue. That’s almost 3x the revenue with no extra ad spend. Nurturing your email list. results in past and prospective customers coming back to buy again and again. If you’re already doing email marketing, we’ll strategise on how to make it better and help you get even more return from it. If you haven’t started email marketing yet, you’ll be amazed at the gold mine you’ve been sitting on all this time.
Imagine your website is ranking high on Google BUT it’s not contributing to any sales. Now imagine your site is ranking high on Google AND those keywords drive revenue. You don’t just want to rank on Google, you want those rankings to create business benefit. That’s what we focus on. Rather than getting lost in the vanity metrics, we focus on revenue generating SEO that moves the needle.
We’ll look at your data, analytics, target market, sales, competitors, customers, the channels you’re selling on and your existing funnel set up.
Based on the deep dive findings we'll map out your new funnel, map out the marketing angles, map out the audiences we want to test, and we'll map out the different campaigns of different target markets.
We’ll implement the plan we made for you and build out the funnel. We’ll start with the top of the funnel to acquire more customers, then work on the middle and bottom of the funnel so you can sell more to people who already know and like you.
Implementation is just the start. Optimization is where the acres of diamonds are made and found. We’ll continually improve and tweak the machine so that it performs better over time.
We’ll go beyond optimizing what’s already working and strategise new ad creative and new audiences, so your business can grow even further.
revenue in 4 months for a brand new Homeware store
return on advertising spend for a brand new Homeware store
return from email marketing for a Homeware store
return on Google spend for an online Costume shop
In some cases instantly, it depends on what your marketing systems look like and what stage of business you’re in. Generally speaking if your business is already selling products, we can scale you faster. If your business hasn’t got a validated product yet then it’ll take a little longer.
You’re probably in the top 10% of business owners for getting to this level, which we commend you for. Most businesses don’t get to this point.
Now a question for you…. do you want your business to grow faster?
For your business to grow to the next level you need to bring in expert help and support.
It means getting a professional accountant instead of doing it yourself. It means hiring staff to pack and post your orders. It means hiring marketing specialists to take your marketing and your business to the next level and freeing up your time to focus and fix other bottlenecks in your business so it can grow faster.
A funnel guides your customers from first being aware you exist, to being interested in what you offer, to desiring what you offer and then purchasing what you offer.
We show different ads to different people, depending on what stage of the funnel they’re in. If people have never heard of you - we run a ‘cold audience’ campaign. If someone has heard of you and has visited your site, we run retargeting ads which remind them to come back to your store.
We have four different campaigns, one campaign for each step in the funnel, all with the goal to increase the number of people buying from your store.
If you have a product that’s already selling, we can scale your business and help you sell more. It’s a science we’ve perfected with multiple clients and over multiple industries (check our case studies for detailed info). Members of our team have been offered jobs by Facebook and Google in recognition of their expertise.
The team is experienced after working at some of the top agencies in the world and recognised brand names. We have the experience, the expertise, the results and the passion for marketing that results in your e-commerce business growing reliably and consistently.
We’ve observed that other agencies are lazy. They charge a fat retainer, create a basic one step funnel then call it a day. The one step funnel works, but nowhere near as good as it could work (ie. leaving money on the table).
Without frameworks and methodology they’re just one step ahead of you, whereas we have proven frameworks and processes that have consistently and repeatedly worked for stores across multiple industries, verticals and product types.
We don’t use a one-size fits all approach (other agencies would call this inefficient) because we’ve found that what works for one industry doesn’t work for another.
We have specific frameworks for different stores and different products, methodologies that move the needle and create reliable and consistent revenue for your business.
We sure do! Check out our case studies page where you can see how we’ve helped businesses like yours. Here are some highlights:
Our five step process removes the guesswork and gets you making more revenue faster than you expect. It starts with a deep dive where we get super clear on what’s working and what’s not working in your marketing as well as understanding your competitors and your customers.
Then with these findings, we create a gameplan that will get you to where you want to be. We implement the gameplan and continually optimize it so that your marketing reliably and consistently grows your business.
Fill in the form and we’ll audit your online presence - from your website, to your social media, to the ads you’ve got running at the moment. Then we’ll give you actionable recommendations that will move the needle and bring in more revenue for your business.