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Word of mouth is proof that you have a great product or service, but if you want to grow your business, you need to be able to control how many new enquiries you’re getting. So many great businesses fail to thrive and flourish because they don’t take control of their online presence and visibility.
The first step many local businesses take is to create a website… but that alone doesn’t lead to new business. Some businesses will then start posting a lot on social media. That might get you a little traction, but you don’t get the inflow of enquiries that you need and want.
What you need is a system. A system that consistently, predictably and sustainably generates enquiries for your business. When you have this, you can plan for the future, take time off if you want to and expand the business to serve more people. But you need the system first.
At Nuver Digital, we give you that system. A system that’s been proven in the trenches with hundreds (yes hundreds) of different businesses in various industries and verticals.
We use a proven framework to promote your business and generate enquiries. It eliminates the guesswork, and makes sure that you’re visible when people are searching for your service or your shop. The system makes sure that you’re there when potential customers are looking, and gets them to take action.
Getting lots of enquiries for your business is a really amazing thing. It gives you confidence and certainty in the future.
However, after a while you’ll find yourself answering the same questions over and over again, or repeating the same actions again and again, and that can get really frustrating.
The great news is, you can use automation to handle this for you. It may sound far fetched, but it isn’t. For example, one of our clients is a restaurant and they were able to sell out their event without needing to pick up the phone to do any bookings.
Another client is a beauty salon where 80% of all their bookings are done without customers calling in, because of the email and SMS automations that we have set up for them.
Automation can be used to educate prospects, and to get them to book an appointment with you, without needing your involvement.
Basically, it saves you a tonne of time, gives prospects a better experience as they feel they’re doing things on their own terms and in their own time, and it gives you more time to focus on the people that have paid to work with you.
When people see your business being promoted, the chances are very high that they’re going to Google you, to see if you’re the real deal. What they see is very very important. There are three key things they’ll be looking for. First, they’ll see that you actually show up on Google. This is how modern day customers measure the credibility of a business. If you show up, then they’ll look at your reviews. What do people say after working with you? Then, if you pass these two tests, they’ll look at your website to read up about you.
To maximise your chances of success, we help you with your SEO, to ensure that you show up strong on Google. Then, we'll help you optimise your Google Business profile, so you look great. We’re talking about generating lots of reviews from customers you’ve worked with, and having great photography that shows you in a great light. With this, your business will rank highly for searches.Then, if you need help with it, we’ll give you a website that loads super fast, is Google friendly, and presents you as the authority and best provider of your service.
We’ll dive deep to understand your business. We’ll look at your products and services to see which ones are selling the best. Then we’ll look at the competitive landscape and who your customers are, and identify where your target market can be found online. We’ll complete our proprietary 20 point checklist that gives us a clear picture of your business.
With a deep understanding of your business, we’ll be able to create a juicy offer that’ll get people flooding to you. Like a fisherman putting a juicy worm on a hook, we’re going to make a juicy irresistible offer that will drive a lot of enquiries for your business.
We'll promote the offer on the channel that makes the most sense for your business. This starts with making a landing page which we’ll be sending traffic to. This landing page will have high converting copy and a high converting design, that makes it easy for people to take you up on the offer. Then, we’ll create the campaign in the channel (ie Facebook Ads, Google Ads or LinkedIn) and show the ads to people in your target market.
With the onrush of enquiries, it’s important that automation is in place, as this will save you hours of follow up, and will assist the sales process. We’ll set up automation that works the best for your business. For example, we may set up automated text messages reminding people of their booking, or set up automated emails that nurture prospects into customers that want to do business with you.
After the campaign’s been launched and is bringing in new enquiries, we’ll do our part to ensure the campaign continues to deliver, by conducting experiments. For example, we may test the landing page we’re showing people, or we may tweak the ad copy. We’ll continually test and optimize to ensure the campaigns continue to deliver lots of enquiries for your business.
enquiries for a Childcare educator
enquiries from Facebook Ads for a Beauty Salon
customers from Facebook campaign for a Pie shop
catering enquiries for local Cafe
This varies industry by industry as different markets have different costs. Some generate enquiries for $2 each, others for $5, others $20 and others $50. Generally speaking, if one customer is worth a lot, then you’ll need to spend more than a business that is lower ticket. As a baseline, be ready to allocate a budget of $20 - $50 a day which will go directly to Google or Facebook, then our management fee which gives us the resources to work on your accounts and generate the enquiries.
Something to make clear is that, whatever it costs you, our system will result in a much higher return on investment, so that you can continually get new enquiries and grow your business.
What we’ve found after generating leads for hundreds of different types of business is, that there is always a way to generate enquiries using digital marketing. Whether it’s building an email list of curious and keen prospects, or finding specific people on LinkedIn, or going wide and running an offer with Facebook Ads, there is always a way to reach who you want to reach with digital marketing.
This depends on the industry you’re in, and where your target market spends their time online. If your business appeals to the wider market, then we recommend Facebook Ads. If your business offers a service that people only need at a specific point in time, we’ll recommend Google Ads. If you’re more in professional services, then LinkedIn may be better for you. We’ll recommend a strategy that fits your budget.
It’s factually true you can try to do Google Ads or Facebook Ads. With enough time, and with enough money, you may eventually be able to make them work for you. But do you want to waste time and money, when you could get experts to come in and instantly generate enquiries and customers for your business? The time you spend trying to do marketing could be spent improving your business and making it better for customers.
If you have a service that a lot of people need right here, right now, you can expect results to happen right away. If you’ve got a unique service, it can take a little longer as the customer's buying process is longer. Allow for 1 or 2 months for your campaign to be fully optimized and generating the results you want.
If you’re not able to pay Facebook or Google, then it’s a sign that either your business isn’t working, or the channel you’ve chosen isn’t working and you’re better off using another one. Hiring us, is certainly cheaper than the time and money that you’d waste if you tried to do it yourself.
We’re going to create a system that generates high quality enquiries exclusively for your business. We don’t make it easy for prospects - we get them to show some level of commitment before they reach you. Then, with our automation in place, we’ll filter them so that only the qualified and engaged prospects speak with you or book into your calendar.
The thing with word of mouth is, you don’t have control over how much people refer and recommend your business. If you want to grow your business, you need to be able to control how many leads you’re getting. Word of mouth doesn’t get you that.
Fill in the form and we’ll audit your online presence - from your website, to your social media, to the ads you’ve got running at the moment. Then we’ll give you actionable recommendations that will move the needle and bring in more revenue for your business.