We’ve observed that many of our clients were spending money on Google Ads and Facebook Ads but getting nowhere near the returns they could be. Making sales yes, and generating a few leads, but without any consistency or predictability. In short - they were wasting their money.
Wasting your money on Google Ads and Facebook Ads is pretty easy, because there are so many ways to do so. Here are several of the ways you can waste your money on Google Ads and Facebook ads.
Target the wrong people. Use boring ad creative. Use the same ad creative over and over again. Never test and optimise your ad campaigns. Show the wrong ads at the wrong time and give marketing messages that are off target. Choose the wrong goals in the ad platform so your ads optimise for the wrong goal. When you do these things, it’s not like Facebook or Google are going to tell you what you're doing wrong! They just send you more invoices and you’re left thinking Facebook Ads and Google Ads are overrated.
The core problem behind all of these mistakes are lack of frameworks and processes. There’s a word for that - guessing. And when you guess, you end up wasting money.
Winning is selling more than you’ve ever sold before. Winning is when people rush to your business eager to buy from you or work with you. Winning is when your ads consistently, sustainably and predictably generate business for you. You win when you have a paid ads funnel that targets people at the right time, with the right creative, with the right message. Surprisingly few businesses do this, but the ones that do are flourishing.
Many business owners get stuck by just making a website. But you need people to visit your website in order for it to work for you, and the traffic Google organically sends your way may be too little for you to actually get momentum.
Some businesses owners start posting a lot to social media.That might get you a little traction, but you don’t get the inflow of enquiries that you need and want.
What you need is a system. A system that consistently, predictably and sustainably generates sales enquiries for your business. When you have this, you can plan for the future, take time off if you want to and expand the business to serve more people. But you need the system first. At Nuver Digital, we give you that system. A system that’s been proven in the trenches with hundreds (yes hundreds) of different businesses in different industries and verticals.
We use a proven framework to promote your business and generate enquiries. It eliminates the guesswork and makes sure you’re visible when people are searching for your service or your shop. The system makes sure that you’re there when they’re looking, and gets them to either buy from you, or enquire about working with you.
Paid Ads are one of our favourite services to offer business owners like you, because it turbocharges your business and gives your business immediate momentum and traction.
We’ll look at your data, analytics, target market, sales, competitors, customers, the channels you’re selling on and your existing funnel set up. Our proprietary 20 point checklist will give us a clear picture of your business and give us a clear picture of how to move the needle.
Based on the deep dive findings, we'll map out your new funnel, map out the marketing angles, map out the audiences and the different campaigns. For local businesses, we’ll create a juicy offer that’ll get people flooding to your doorstep.
We’ll implement the plan we made for you and build everything out. This means making the ad creative, writing the copy, designing landing pages, setting up the campaign in the platforms we use and then launching the ads to people in your target market.
Implementation is just the start. Optimization is where the acres of diamonds are made and found. We’ll continually improve and tweak the machine so that it continually performs better over time.
We’ll go beyond optimizing what’s already working and strategise new ad creative and new audiences so your business can grow even further.
revenue in 4 months for a brand new Homeware store
return on advertising spend for a brand new Homeware store
increase in ROAS for Hair product brand
return on Google spend for an online Costume shop
For eCommerce, in some cases instantly, it depends on what your marketing systems look like and what stage of business you’re in. Generally speaking, if your business is already selling products, we can scale you faster. If your business hasn’t got a validated product yet, then it’ll take a little longer.
For local businesses, if you have a service that a lot of people need right here right now, you can expect results to happen right away. If you’ve got a unique service, it can take a little longer as the customer's buying process is longer. Allow for 1 or 2 months for your campaign to be fully optimized and generate the results you want.
The thing with word of mouth is, you don’t have control over how much people refer and recommend your business. If you want to grow your business, you need to be able to control how many leads you’re getting. Word of mouth doesn’t get you that.
This depends on the industry you’re in, and where your target market spends their time online. If your business appeals to the wider market, then we recommend Facebook Ads. If your business offers a service that people only need at a specific point in time, we’ll recommend Google Ads. If you’re more in professional services, then LinkedIn may be better for you. We’ll recommend a strategy that fits your budget.
It’s factually true you can try to do Google Ads or Facebook Ads. With enough time, and with enough money, you may eventually be able to make them work for you. But do you want to waste time and money, when you could get experts to come in and instantly generate enquiries and customers for your business? The time you spend trying to do marketing could be spent improving your business and making it better for customers.
This varies industry by industry as different markets have different costs. Some generate enquiries for $2 each, others for $5, others $20 and others $50. Generally speaking, if one customer is worth a lot, then you’ll need to spend more than a business that is lower ticket. As a baseline, be ready to allocate a budget of $20 - $50 a day, which will go directly to Google or Facebook, then our management fee, which gives us the resources to work on your accounts and generate the enquiries.
Something to make clear is that, whatever it costs you, our system will result in a much higher return on investment, so that you can continually get new enquiries and grow your business.
What we’ve found after generating leads for hundreds of different types of business is that there is always a way to generate enquiries using digital marketing. Whether it’s building an email list of curious and keen prospects, or finding specific people on LinkedIn, or going wide and running an offer with Facebook Ads, there is always a way to reach who you want to reach with digital marketing.
We’re going to create a system that generates high quality enquiries exclusive for your business. We don’t make it very easy for prospects, we get them to show some level of commitment before they touch you. Then, with our automation in place, we’ll filter them so that only the qualified and engaged prospects speak with you or book into your calendar.
If you have a product that’s already selling, we can scale your business and help you sell more. It’s a science we’ve perfected with multiple clients and over multiple industries (check our case studies for detailed info). Members of our team have been offered jobs by Facebook and Google in recognition of their expertise.
The team is experienced after working at some of the top agencies in the world and recognised brand names. We have the experience, the expertise, the results and the passion for marketing that results in your e-commerce business growing reliably and consistently.
Fill in the form and we’ll audit your online presence - from your website, to your social media, to the ads you’ve got running at the moment. Then we’ll give you actionable recommendations that will move the needle and bring in more revenue for your business.