Since 2020FROM 5 FIGURES TO 7 FIGURES A MONTH
21xMonthly revenue growth in 2 years
Under 2 yrsTo the first $1M month
- Skincare
- Australia and NZ
- Meta, TikTok, Google
- Partners since 2023
- Current client
Boring Without You: 4X ANNUAL REVENUE IN 2 YEARS
We started running Boring Without You's ads just before their Shark Tank episode aired. Annual revenue has grown 4x in 2 years, and monthly revenue is more than 10x where it started.
4xAnnual revenue growth in 2 years
10x+Monthly revenue since we started
3+ yrsWorking together, since before Shark Tank
Then · 2023A young brand with a great product and barely any paid ads.
NowA multi-million-dollar brand, years on from Shark Tank.
About the brand
Boring Without You is an Australian skincare brand founded by Davey Rooney, known for its For Face Sake Multi-Mask. It appeared on Shark Tank Australia in 2023, is stocked in Priceline and Adore Beauty, and donates 25% of profits to mental health charities.
The timeline
- 2023
Took over paid ads on Meta, and supported the relaunch of the website ahead of Shark Tank.
- 2023
Shark Tank aired, and we scaled spend quickly to meet the demand.
- 2023
Launched TikTok ads, and a landing page built for ad traffic.
- 2025
Revenue nearly doubled.
- 2026
A new product launch and the EOFY sale gave the brand its biggest month ever.
- Now
Still working together, since 2023.
The ads
Made by Boring Without You
Made by Boring Without YouMade by Boring Without You
Made by Boring Without You
The outcome
The Shark Tank spike didn't fade. Every year since has been bigger than the last, with new customers still coming in long after the episode aired.
What made the difference: We treated Shark Tank as the starting line, not the peak, and kept finding new ways to reach customers once the attention moved on.
In their words
"Working with Manu and his team is exceptional. We look for agency partners that feel like part of our team, do what they say, reply quickly, go above and beyond, and deliver genuine results. That's exactly what Manu does. With his strategic help, we've scaled profitably to a multi-million-dollar business and become a leader in the Australian beauty space."
Davey Rooney, Founder, Boring Without YouMore results
Since 2020See the full story →: Georgiemane
Since 20253X MONTHLY REVENUE
3xMonthly revenue since we started
5xMonthly revenue from new customers
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