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Georgiemane
  • Haircare
  • Australia, NZ, UK, US and Canada
  • Meta, Google, TikTok, Amazon
  • Partners since 2020
  • Current client

Georgiemane: FROM 5 FIGURES TO 7 FIGURES A MONTH

We started running Georgiemane's ads in 2020, the year the brand launched. Within 2 years, monthly revenue was 21x where it started, and more than 6 years on, we're still working together.

Georgiemane 10 Minute Hair Mask
21xMonthly revenue growth in 2 years
Under 2 yrsTo the first $1M month
6+ yrsWorking together
Then · 2020A new haircare brand with one hero product, doing 5-figure months.
NowA household haircare name, selling online in 5 markets and on Amazon.

About the brand

Georgiemane is an Australian haircare brand founded by George Papura in 2020, best known for its 10 Minute Hair Mask. It's stocked in more than 470 Priceline stores and sells online in 5 markets.

The timeline

  1. 2020

    Started running Georgiemane's ads on Meta and Google, and took on Shopify development.

  2. 2022

    The first $1M month, with monthly revenue 21x where it started.

  3. 2023

    Rebuilt the store, including a new build-your-own-bundle feature.

  4. 2025

    Took on Amazon listings and Amazon ads.

  5. 2026

    Started building landing pages for ad traffic, and supporting the brand's email strategy.

  6. Now

    Still working together, since 2020.

The ads

Made by Georgiemane
Curl definitionUGC video
Georgiemane ad: Customer review resultsMade by Georgiemane
Customer review resultsStatic
Made by Georgiemane
Back in stockTeam video
Made by Georgiemane
Pack an orderBehind the scenes

The outcome

Georgiemane went from 5-figure months to 7-figure months in its first 2 years, and we've been the team behind its ads ever since.

What made the difference: We worked as George's in-house performance marketing team, across everything the ads touched, from the store to email, with first-party data and attribution showing what was really working.

In their words

"Nuver excels at Facebook, Google, TikTok Advertising, and Shopify Development. They demonstrate great communication skills & easily describe the strategies they're putting in place. They back their strategy with great results where their experience becomes quite apparent. I wanted to focus on the growth of my business so I needed to delegate my digital marketing, and Nuver has been nothing short of amazing."

George Papura, Founder, Georgiemane

More results

Boring Without You
Boring Without YouSince 2023

4X ANNUAL REVENUE IN 2 YEARS

4xAnnual revenue growth in 2 years
10x+Monthly revenue since we started
See the full story →: Boring Without You
Slickhair
SlickhairSince 2025

92% REVENUE GROWTH, PROFITABLY

+92%Revenue, year on year
+38%Return on ad spend, year on year
See the full story →: Slickhair

READY TOGROW?

Tell us about your brand and where you want to take it. We'll look at your ads and your numbers, and come back with where we'd start.

  • A reply within one business day
  • A growth strategy built for your brand
  • Month-to-month, with no lock-in contracts
Monthly revenue*

Or email us at info@nuver.com.au