MANUVERMA
I'm Manu Verma, founder of Nuver Digital, an ecommerce paid ads agency in Sydney. I've been doing this for close to a decade across 300+ ecommerce brands, a good number of them scaled past $1M a month.
We treat every account like it's our own business. We go deep on the product, the margins, the messaging and the creative, then model the numbers before we touch the ads: spend, ROAS, new customer acquisition, the targets a brand needs to hit to break even.
Behind that sits the infrastructure to deliver on it. AI-enabled research and social listening, diverse creative production, and first-party data tracking and attribution that shows what's working down to the order. We're a small team by design, so every brand gets proper attention.
On YouTube I break down what's working in Meta, Google and TikTok ads, pulled straight from the accounts we manage: campaign structure, creative testing, attribution, scaling, and the numbers behind profitable growth. Each video has a written guide here on the site.
How I got here
My creative marketing journey started at 10, when I taught myself Photoshop. I designed wallpapers and edited photos, and I was always into technology, computers and digital media. That led to my first ecommerce store at 19, selling watches on Shopify. Funnily enough, I ended up getting sued by a big watch brand for taking a bit too much inspiration from them.
I studied Information Systems at UNSW and graduated with first-class honours. I turned down graduate roles at Westpac and Deloitte to work at a digital marketing agency, because that's where my passion was.
I started in sales, then moved into digital marketing operations. It was a full-service agency, so I got a really good understanding of every part of digital marketing. I worked my way up to Head of Marketing, leading a team of seven across 30+ clients, including large enterprise brands.
Shopify was taking off around then, and we had a few great ecommerce case studies. I realised how much I enjoyed growing online stores, and how much potential there was in ecommerce, so I decided to start a business focused only on that. That business is Nuver.
Latest videos and guides
All guides →
4:01StructureHow to structure Meta ads for a subscription brand
5:14ScalingHow to scale Meta ads on a small budget
4:38TrackingWhy ad platforms miss your sales, and how first-party tracking fixes it
4:52TestingABO vs CBO for Meta ads, and how to use both to scale
5:40TestingWhy is my Meta ads performance so inconsistent?
4:09StructureHow to structure a Meta ads account for testing and scaling
Work with Nuver
We run Meta, Google, TikTok and Amazon ads for ecommerce brands, with the tracking, research, creative and landing pages around them.
READY TOGROW?
Tell us about your brand and where you want to take it. We'll look at your ads and your numbers, and come back with where we'd start.
- A reply within one business day
- A growth strategy built for your brand
- A small team, so your brand gets proper attention