Since 2020FROM 5 FIGURES TO 7 FIGURES A MONTH
21xMonthly revenue growth in 2 years
Under 2 yrsTo the first $1M month
- Haircare
- Australia and the US
- Meta, Google, TikTok, Amazon
- Partners since 2025
- Current client
Slickhair: 92% REVENUE GROWTH, PROFITABLY
Slickhair came on board just before Black Friday. Since then, online revenue is up 92% year on year, return on ad spend is up 38%, and the account has stayed profitable throughout.
+92%Revenue, year on year
+38%Return on ad spend, year on year
+53%Orders, year on year
Then · 2025An established haircare brand, weeks out from Black Friday.
NowGrowing profitably, with every budget change checked against a daily profit report.
About the brand
Slickhair is an Australian haircare brand founded by Mia Plecic in Melbourne in 2019, and the home of the original Slick Stick. It has sold more than 1 million Slick Sticks and is stocked in Priceline, Coles, Woolworths and Boots, with a US launch in Target.
The timeline
- 2025
Took over Meta and Google, with a daily profit report guiding every budget decision.
- 2025
A record Black Friday, with the biggest sales days in the brand's history.
- 2025
Set up first-party data infrastructure, with server-side tracking and attribution.
- 2026
Took on Amazon listings and Amazon ads.
- Now
Still working together, since 2025.
The ads
Made by Slickhair
Made by Slickhair
Made by SlickhairMade by Slickhair
The outcome
Every budget change was checked against the daily profit report, and spend only went up where it paid. Slickhair stayed profitable through every big sale and the quieter months in between.
What made the difference: We ran the account on daily profit rather than platform ROAS, and only added spend where it made Slickhair money.
More results
Since 2020See the full story →: Georgiemane
Since 20253.4X ONLINE REVENUE IN OUR FIRST YEAR
3.4xOnline revenue in our first year
4.9xRevenue from Meta, year on year
READY TOGROW?
Tell us about your brand and where you want to take it. We'll look at your ads and your numbers, and come back with where we'd start.
- A reply within one business day
- A growth strategy built for your brand
- A small team, so your brand gets proper attention