Since 20244X REVENUE GROWTH, AND A RECORD $250k DAY
4xRevenue growth
$250kIMBER's biggest revenue day ever
- Triathlon apparel
- US and UK
- Meta, Google
- Partners since 2025
- Current client
SLS3: 3.4X ONLINE REVENUE IN OUR FIRST YEAR
SLS3 was finding it hard to scale its online store profitably. In our first year we raised its Meta spend, online revenue grew 3.4x, and Meta brought in nearly 5x the revenue it had the year before.
3.4xOnline revenue in our first year
4.9xRevenue from Meta, year on year
3.2xOrders in our first year
Then · 2025A triathlon brand with a loyal community and an online store that was hard to scale.
NowSelling in the US and the UK, with new video ads every month.
About the brand
SLS3 is a triathlon apparel brand started in 2004 by a group of triathletes who were tired of racing in gear made for other sports. It designs tri-suits and gear for training, racing and recovery, and sells through its own US and UK stores and on Amazon.
The timeline
- 2025
Took over Meta, rebuilt the account around the ads that sold, and built a dashboard of store revenue against ad spend.
- 2025
Launched Google Ads, starting with Shopping.
- 2025
Started editing SLS3's UGC creator footage into new performance video ads every month, with scripted voiceovers.
- 2025
Black Friday revenue more than 5x the year before.
- 2026
Scaled Meta spend into race season, for SLS3's biggest month online in more than two years.
- 2026
Launched ads for SLS3's new UK store.
- Now
Still working together, since 2025.
The ads
Edited by Nuver
Edited by Nuver
Made by SLS3The outcome
As Meta's returns improved, we kept raising spend, and new video ads cut each month from SLS3's creator footage kept results strong as budgets grew.
What made the difference: We cut SLS3's creator footage into new ads every month, and only raised spend as fast as sales backed it up.
More results
Since 2024See the full story →: IMBER
Since 20225X ANNUAL ONLINE REVENUE
5xAnnual online revenue growth
3Online stores, in Australia, NZ and the UAE
READY TOGROW?
Tell us about your brand and where you want to take it. We'll look at your ads and your numbers, and come back with where we'd start.
- A reply within one business day
- A growth strategy built for your brand
- A small team, so your brand gets proper attention