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IMBER
  • Jewellery
  • US, Australia, UK, Europe and more
  • Meta, Google, TikTok
  • Partners since 2024
  • Current client

IMBER: 4X REVENUE GROWTH, AND A RECORD $250k DAY

Our first month with IMBER became the biggest in the brand's history, and revenue has since grown 4x.

IMBER earring stack
4xRevenue growth
$250kIMBER's biggest revenue day ever
14x+Return on the advent calendar waitlist campaign
Then · 2024A loved brand with customers all over the world, but an ad setup that wasn't built to scale.
NowA global brand, with a website built for every market.

About the brand

IMBER is an Australian jewellery brand known for its earring stacks, made in implant-grade titanium and gold. It ships worldwide, has more than 37,000 customers, and has launched a collection with Nordstrom.

The timeline

  1. 2024

    Took over Meta and Google, set up first-party data tracking and attribution, and built a live dashboard and profit calculator.

  2. 2024

    Started turning IMBER's own footage and UGC creator content into video and graphic ads, and briefing the brand on new creative to make.

  3. 2025

    Redesigned and rebuilt IMBER's entire website, then set it up for each market.

  4. 2025

    Built a 4,100-person waitlist for the advent calendar. The launch brought IMBER's biggest day and biggest month ever.

  5. 2026

    Launched ads for IMBER's Nordstrom collection.

  6. Now

    Still working together.

The ads

Made by IMBER
For 3+ piercingsProduct video
Made by IMBER
Behind the scenesPacking video
Made by IMBER
Waitlist social proofVoiceover video
IMBER ad: Styled earring setMade by IMBER
Styled earring setStatic

The outcome

Orders have tripled alongside revenue. Today, the US on its own outsells Australia, and so do the UK and Europe together.

What made the difference: We brought IMBER new ideas every month, from creative to a whole new website, and backed every call with first-party data and attribution they could trust.

In their words

"I can't imagine our business without Manu and his team! We've worked with several agencies in the past, and I can honestly say Manu and the Nuver Digital team are world class. With Manu leading our Meta and Google ads, our revenue has grown substantially.

Manu is incredibly proactive. The ads landscape changes constantly, and he's always researching, learning and staying ahead of it. He also regularly shares great ideas with us on the types of creative we should make, which has made a big difference to our results.

Our business has changed significantly for the better since we started working with Manu two years ago. I look forward to many more years of working together. Thank you, Manu and the Nuver Digital team!"

Nicole Merrillees, Founder, IMBER

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READY TOGROW?

Tell us about your brand and where you want to take it. We'll look at your ads and your numbers, and come back with where we'd start.

  • A reply within one business day
  • A growth strategy built for your brand
  • Month-to-month, with no lock-in contracts
Monthly revenue*

Or email us at info@nuver.com.au