Chi Chi Cosmetics: 5.6X ONLINE REVENUE BY YEAR 2

By our second year together, Chi Chi's online revenue was 5.6x what it was before we started, from nearly 5x the orders.

5.6xOnline revenue by our second year

4.9xOnline orders, same comparison

+57%Pink Friday, year on year

Then · 2024A loyal following and a hero product, with a small online store that wasn't built for paid traffic.

NowSelling online across Australia and New Zealand, with new product pages built for ad traffic.

About the brand

Chi Chi is an Australian cosmetics brand, established in 1997 and best known for its Super CC Cream. It's cruelty-free and stocked in MYER.

2024
Took over Meta, Google and the weekly email campaigns, and fixed the store first.
2024
Took on Chi Chi's ad creative end to end: sourcing UGC creators across different skin tones, scripting and editing their videos, and designing static ads.
2024
Launched ads in New Zealand, and added SMS alongside email.
2025
Built a Super CC Cream landing page for ad traffic.
2025
Pink Friday became Chi Chi's biggest month online.
2026
Launched a new lipstick product page built for ad traffic, with a video for every shade.
Now
Still working together, since 2024.

Made by Nuver

59% off brush setUnboxing video

Made by Nuver

Find your redUGC try-on

Made by Nuver

Fragrance discovery setUGC review

More people bought, and each of them spent more: orders grew 4.9x and the average order is 15% bigger.

Every month we produce new creator UGC, video edits and static ads for Chi Chi, so each hero product always has fresh ads running.

What made the difference: We got the store ready before we scaled the spend, then kept it fed with fresh creative we produced every month.

Since 2022

5xAnnual online revenue growth

3Online stores, in Australia, NZ and the UAE

Since 2023

2xRevenue and orders in our first year

5.7xReturn on Meta ad spend since we started

Tell us about your brand and where you want to take it. We'll look at your ads and your numbers, and come back with where we'd start.