Since 20225X ANNUAL ONLINE REVENUE
5xAnnual online revenue growth
3Online stores, in Australia, NZ and the UAE
- Cosmetics
- Australia and NZ
- Meta, Google
- Partners since 2024
- Current client
Chi Chi Cosmetics: 5.6X ONLINE REVENUE BY YEAR 2
By our second year together, Chi Chi's online revenue was 5.6x what it was before we started, from nearly 5x the orders.
5.6xOnline revenue by our second year
4.9xOnline orders, same comparison
+57%Pink Friday, year on year
Then · 2024A loyal following and a hero product, with a small online store that wasn't built for paid traffic.
NowSelling online across Australia and New Zealand, with new product pages built for ad traffic.
About the brand
Chi Chi is an Australian cosmetics brand, established in 1997 and best known for its Super CC Cream. It's cruelty-free and stocked in MYER.
The timeline
- 2024
Took over Meta, Google and the weekly email campaigns, and fixed the store first.
- 2024
Took on Chi Chi's ad creative end to end: sourcing UGC creators across different skin tones, scripting and editing their videos, and designing static ads.
- 2024
Launched ads in New Zealand, and added SMS alongside email.
- 2025
Built a Super CC Cream landing page for ad traffic.
- 2025
Pink Friday became Chi Chi's biggest month online.
- 2026
Launched a new lipstick product page built for ad traffic, with a video for every shade.
- Now
Still working together, since 2024.
The ads
Made by Nuver
Made by Nuver
Made by Nuver
Made by NuverThe outcome
The growth came from more people buying, and from each of them spending more, with the average order 15% bigger.
Behind it is a constant flow of creative we produce for Chi Chi: new UGC from creators, video edits and static ads every month, so every hero product always has something new to say.
What made the difference: We got the store ready before we scaled the spend, then kept it fed with fresh creative we produced every month.
More results
Since 2022See the full story →: Bunjie
Since 20235.7X RETURN ON META, CHRISTMAS AFTER CHRISTMAS
2xRevenue and orders in our first year
5.7xReturn on Meta ad spend since we started
READY TOGROW?
Tell us about your brand and where you want to take it. We'll look at your ads and your numbers, and come back with where we'd start.
- A reply within one business day
- A growth strategy built for your brand
- Month-to-month, with no lock-in contracts