Since 20245.6X ONLINE REVENUE BY YEAR 2
5.6xOnline revenue by our second year
4.9xOnline orders, same comparison
- Christmas trees
- US and Australia
- Meta, Google
- Partners since 2023
- Current client
Holiday Celebration Trees: 5.7X RETURN ON META, CHRISTMAS AFTER CHRISTMAS
Holiday Celebration Trees came to us on the recommendation of Shark Tank judge Davie Fogarty, who we'd worked with before on Calming Blankets and Pupnaps. We started just after Katie's episode aired. Revenue doubled in our first year, and we've run every Christmas since across the US and Australia, with Meta returning 5.7x its spend.
2xRevenue and orders in our first year
5.7xReturn on Meta ad spend since we started
Since 2023Every Christmas together, in the US and Australia
Then · 2023A Shark Tank brand with Christmas weeks away, and a lot of stock to sell.
NowA proven Christmas brand, selling in the US and Australia.
About the brand
Holiday Celebration Trees makes a patented, shelf-style Christmas tree with tiers for displaying gifts, Christmas villages and decorations. Founder Katie Rawal took it to Shark Tank Australia in 2023 and shook hands on a deal with Davie Fogarty and Robert Herjavec.
The timeline
- 2023
Took over Meta and Google on Davie Fogarty's referral, with a daily dashboard, new video ads cut from the Shark Tank footage, and a rebuilt product page.
- 2023
November sales more than doubled on the year before.
- 2024
Launched the brand's first mid-year campaign, and set the store up for pre-orders.
- 2024
A second strong Christmas across the US and Australia, with ads added in Canada.
- 2025
A third Christmas across both markets, with new static and video ads.
- 2026
The busiest mid-year in the brand's history.
- Now
Still working together, since 2023.
The ads
Edited by Nuver
Edited by Nuver
Edited by Nuver
Made by Holiday Celebration TreesThe outcome
Holiday Celebration Trees now has a Christmas playbook that works in two countries, and every season has returned more than 4.5x on Meta. The mid-year months have grown into a smaller second season too.
What made the difference: We ran every season to the cost per tree the business could afford, so Christmas stayed profitable as it grew.
More results
Since 2024See the full story →: Chi Chi Cosmetics
Since 202592% REVENUE GROWTH, PROFITABLY
+92%Revenue, year on year
+38%Return on ad spend, year on year
READY TOGROW?
Tell us about your brand and where you want to take it. We'll look at your ads and your numbers, and come back with where we'd start.
- A reply within one business day
- A growth strategy built for your brand
- Month-to-month, with no lock-in contracts