Supplements
Australia, US, UK, Canada and Singapore
Meta, Google, TikTok
Partners since 2023
Current client

EHPlabs: SCALING A GLOBAL BRAND ONLINE AND IN STORE

We've run EHPlabs' paid ads since 2023, across its online stores in Australia, the US, the UK and Canada. Monthly Meta spend is up 28x, and we now also run the ads that send shoppers to its retail partners.

28xGrowth in monthly Meta spend

Up to 9.7xOnline revenue for every ad dollar

4,000+Walmart stores in the OxyShred launch we ran ads for

Then · 2023Ads spread across separate accounts in each market, with most of the budget in Google.

NowOne team running the ads for its online stores, Amazon and retail partners like Walmart.

About the brand

EHPlabs, now rebranded as OxyShred, is a global sports nutrition brand and the home of the OxyShred range. OxyShred is sold in more than 4,000 Walmart stores in the US, as well as GNC, The Vitamin Shoppe and Chemist Warehouse, and sells online in Australia, the US, the UK, Canada and Singapore.

The timeline

2023
Took over Meta, Google and TikTok across all 4 online stores, brought each platform into a single ad account, and built a live dashboard and profit calculator.
2023
Started running ads that send shoppers to retail partners and Amazon as well as the online stores.
2024
Set up first-party data infrastructure across every store, with server-side tracking and attribution.
2024
Ran the campaigns for OxyShred's launch in more than 4,000 Walmart stores.
2025
Launched ads in Singapore.
Now
Still working together, since 2023.

The ads

EHPlabs ad: Buy one get one — Buy one get oneStatic

Made by EHPlabs

Gym routine energyUGC video

Made by EHPlabs

Pre-workout energyCreator partnership

Made by EHPlabs

Fat loss journeyTestimonial video

The outcome

As Meta proved it could sell, we moved budget across from Google, and the big sales became the strongest months online.

What made the difference: We ran the online stores and retail launches as one plan, sending shoppers to the online store, Amazon or a retail partner.

In their words

"The team at Nuver Digital have been of great support to execute and manage our Paid Ads at EHP Labs across Facebook, Google and TikTok. They've helped to ensure that we're getting maximum exposure across all of our geographic regions and supported the content strategy as well."

Matt Paterson, Ecommerce Manager, EHPlabs

More results

Since 2020

FROM 5 FIGURES TO 7 FIGURES A MONTH

21xMonthly revenue growth in 2 years

Under 2 yrsTo the first $1M month

See the full story →

Since 2022

5X ANNUAL ONLINE REVENUE

5xAnnual online revenue growth

3Online stores, in Australia, NZ and the UAE

See the full story →

READY TOGROW?

Tell us about your brand and where you want to take it. We'll look at your ads and your numbers, and come back with where we'd start.

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