Since 2020FROM 5 FIGURES TO 7 FIGURES A MONTH
21xMonthly revenue growth in 2 years
Under 2 yrsTo the first $1M month
- Supplements
- Australia, US, UK, Canada and Singapore
- Meta, Google, TikTok
- Partners since 2023
- Current client
EHPlabs: SCALING A GLOBAL BRAND ONLINE AND IN STORE
We've run EHPlabs' paid ads since 2023, across its online stores in Australia, the US, the UK and Canada. We've scaled its Meta spend 28x, and our work has grown from the online stores to the ads that send shoppers to its retail partners.
28xGrowth in monthly Meta spend
Up to 9.7xOnline revenue for every ad dollar
4,000+Walmart stores in a launch we ran the campaigns for
Then · 2023Ads spread across separate accounts in each market, with most of the budget in Google.
NowRunning the ads for its online stores, Amazon and its retail partners.
About the brand
EHPlabs, now rebranded as OxyShred, is a global sports nutrition brand and the home of the OxyShred range. OxyShred is sold in more than 4,000 Walmart stores in the US, as well as GNC, The Vitamin Shoppe and Chemist Warehouse, and sells online in Australia, the US, the UK, Canada and Singapore.
The timeline
- 2023
Took over Meta, Google and TikTok across all 4 online stores, brought each platform into a single ad account, and built a live dashboard and profit calculator.
- 2023
Started running ads that send shoppers to retail partners and Amazon, not just the online stores.
- 2024
Set up first-party data infrastructure across every store, with server-side tracking and attribution.
- 2024
Ran the campaigns for OxyShred's launch in more than 4,000 Walmart stores.
- 2025
Launched ads in Singapore.
- Now
Still working together, since 2023.
The ads
Made by EHPlabsMade by EHPlabs
Made by EHPlabs
Made by EHPlabs
The outcome
As Meta proved itself, budget moved from Google into Meta, and the big sale periods became the strongest months online.
What made the difference: We treated the online stores and the retail shelves as one business, so the ads sold wherever the customer wanted to buy.
In their words
"The team at Nuver Digital have been of great support to execute and manage our Paid Ads at EHP Labs across Facebook, Google and TikTok. They've helped to ensure that we're getting maximum exposure across all of our geographic regions and supported the content strategy as well."
Matt Paterson, Ecommerce Manager, EHPlabsMore results
Since 2020See the full story →: Georgiemane
Since 20225X ANNUAL ONLINE REVENUE
5xAnnual online revenue growth
3Online stores, in Australia, NZ and the UAE
READY TOGROW?
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- Month-to-month, with no lock-in contracts