Since 2023SCALING A GLOBAL BRAND ONLINE AND IN STORE
28xGrowth in monthly Meta spend
Up to 9.7xOnline revenue for every ad dollar
- Bags and outdoor gear
- Australia and the UK
- Meta, Google
- Partners since 2023
- Current client
Jack Stillman: 2.3X ONLINE REVENUE IN AUSTRALIA, THEN ON TO THE UK
Since we started running Jack Stillman's ads, Australian online revenue has grown 2.3x and orders have nearly tripled. In 2026 we took the ads to the UK too, where revenue has grown more than 30x.
2.3xAustralian online revenue
2.9xAustralian online orders
30x+UK revenue growth, year on year
Then · 2023A successful Australian online store, selling almost entirely at home.
NowA much bigger business at home, with a second market in the UK.
About the brand
Jack Stillman is a family-owned Australian brand making beeswaxed canvas bags, ponchos and outdoor gear, all with a lifetime guarantee. Army veteran Jarrod Stillman founded it in 2014 and named it after his grandfather, and the family runs its own manufacturing through two sister companies.
The timeline
- 2023
Took over Meta and Google in time for Black Friday, with a live dashboard and first-party data tracking and attribution.
- 2024
Online revenue up 45% on the year before.
- 2025
Started sourcing UGC creators and cutting their footage into ads, alongside the brand's own shoots.
- 2025
The biggest Black Friday yet, with November sales 3.7x the year before we started.
- 2026
Launched the UK with the ads that had already proven themselves in Australia, and the hero ponchos sold out within weeks.
- Now
Still working together, across Australia and the UK.
The ads
Made by Nuver
Made by Jack StillmanMade by Nuver
Edited by Nuver
The outcome
Australia kept growing while the UK opened up. Return on Meta ad spend in Australia is higher than in our first year, even on bigger budgets, and UK orders went from a trickle to more than 500 a month.
What made the difference: We scaled Australia on what the data proved, then opened the UK with ads that had already won at home.
In their words
"I would highly recommend Manu and his team to anyone looking to grow their business. They are true professionals in the world of paid advertising, and we wouldn't have achieved the incredible growth we've seen both domestically and internationally without their expertise and support."
Jake, CEO, Jack StillmanMore results
Since 2023See the full story →: EHPlabs
Since 20253.4X ONLINE REVENUE IN OUR FIRST YEAR
3.4xOnline revenue in our first year
4.9xRevenue from Meta, year on year
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