Ecommerce landing pages built for your ads

Ads work harder when they land somewhere built for them. We build and test dedicated pages in Shopify, using the same research behind your ads.

Who is this for?

Ecommerce brands running paid ads that send every click to the product page or the homepage by default. It’s usually the next lever to pull when:

• Your creative is already being refreshed, but new tests have gone flat.
• CPA is acceptable, but conversion rate feels capped.
• Your ads now reach a broader audience than the one your product page was written for.
• You have a product page that works and have never tested a second page against it.

Why not just send ads to your product page?

Brands in Australia mostly send ad traffic straight to the product page. In the US, many brands send it to a listicle or advertorial first. Neither is right every time.

Someone who already knows the category and what they want can buy from a product page. Someone seeing you for the first time often needs the problem set up before the product makes sense. So we pick the page based on how aware the audience is that your ads are now reaching, not on what’s trendy.

What pages do we build?

• Listicles and advertorials that make the case in the order a new customer needs it.
• Offer and bundle pages that match the offer in the ad.
• Comparison and founder-story pages, when the research shows that’s what buyers want to know.
• Better product pages: sharper copy and structure on the pages already getting the traffic.

The angles come from the same customer research that drives your ads, so the page continues the conversation the ad started.

How do we test a new landing page?

1. Find winning ads first. Proven ads keep running to your current best page, usually the product page, as the control.
2. Duplicate the winning campaign. Same ads, audiences, exclusions and budgets, pointing to the new page, so the page is the only thing that changes.
3. Let spend run across both. At least 7 to 14 days, with no daily rotation, so conversion rate has time to settle.
4. Read the result properly. Conversion rate on last click is the clearest signal. We then check first-party attribution to see whether the new page changed how well the ads bring new customers in.
5. Keep the winner and test the next idea.

How the winning ads get found in the first place is covered in the ABO + CBO hybrid framework.

What about sales and launches?

During a sale, the ad has already done the selling. The page’s job is to put shoppers in front of products fast. For multi-product brands that usually means a page built for the sale; single-product brands go to a product page updated for the offer.

A sale-ready page gets:

• A clear sale banner and announcement bar, so nobody wonders whether the sale is on.
• Sale and compare-at prices on every product, with no discount code needed at checkout.
• Bundle or quantity selectors when there’s volume pricing.
• Bestsellers first, and separate sale collections by category for larger ranges.

Then someone keeps it current. As products sell out, they come off the top of the page, because sold-out items up front cost sales for the rest of the event.

What results have brands seen?

Landing pages were one part of the work on each of these accounts:

• Chi Chi Cosmetics: a Super CC Cream landing page and a new lipstick product page built for ad traffic, with a video for every shade. Online revenue 5.6x by our second year.
• Bondi Meal Prep: landing pages for ad traffic alongside first-party tracking and UGC. Monthly revenue 3x since we started.
• Boring Without You: a landing page built for ad traffic when we launched TikTok ads. Annual revenue 4x in 2 years.
• Holiday Celebration Trees: a rebuilt product page from the start, alongside new video ads and a daily dashboard. Revenue and orders 2x in our first year.

How is working with Nuver different?

The team that builds your pages is the team running your ads. The page matches the ad someone just clicked, uses the same research, and gets judged on the same data. Ad angles and the creative behind them stay in step with the page, and we keep prices, offers and products current after launch. We reply within one business day.