Ad creative production for ecommerce brands

Your ads are only as good as what’s in them. We produce the statics, video and UGC that run in your account, briefed from customer research and judged on what they sell.

Who is this for?

Ecommerce brands running Meta or TikTok ads who need a steady flow of new creative, for example:

• You have no creative team and need ads made end to end.
• You have footage, but no editor to turn it into ads that are ready to test.
• You have an in-house team and want ads briefed and edited around what’s actually selling.

Why does ad creative need so much variety?

Since Meta’s Andromeda update, ads that look similar get grouped together. Twenty versions of the same static is closer to one ad than twenty. So the job isn’t more ads, it’s more genuinely different ads: different messages, different people and different formats.

We build that variety across three types of content, and never default to UGC alone:

1. Creator-led, from UGC creators who actually use the product.
2. Founder-led, with the founder on camera telling the story.
3. In-house product, from product demos and lifestyle shots to statics with text overlays.

When we cut new versions from the same footage, we change the composition, the people on screen, the text overlay and the pacing of the opening seconds. Without that, the new ads read to Meta and to your customers as the same ad.

What creative do we make?

• Static ads, from comparisons and listicles to review statics.
• Video edits of your footage and creator content, including voiceover videos.
• UGC, with creators sourced and briefed when you need them.
• Customer review videos, edited into ads.
• Ad copy in your brand voice.

How does our creative process work?

1. Start from research. Customer research tells us every type of buyer and what they care about. We plan ads across the four buying stages: trigger, exploration, evaluation and purchase.
2. Write the briefs. Each brief names the persona, the hook and the format.
3. Produce. Our designers and editors make the statics and video, creators are briefed where needed, and we write the copy.
4. Test. New ads go in on a steady rhythm, weekly, fortnightly or monthly depending on the account, in batches of 5 to 10 genuinely different concepts. More on that in our guide to Meta ads account structure.
5. Scale the winners. Winners get more budget, the rest make way, and the results shape the next round of briefs.

How do you know when creative is the problem?

Not every drop in performance is a creative problem, so we diagnose before we make more ads. We check whether the whole market is under pressure, then look for creative fatigue (click-through rate falling, frequency climbing on winners, fewer people watching past the first seconds), offer fatigue (conversion rate falling on the same quality of traffic) and tracking drift. Each one has a different fix, and only one of them is new creative.

What results have brands seen?

You can see ads we made on these case studies, marked Made by Nuver.

• Chi Chi Cosmetics. We took on the ad creative end to end: sourcing UGC creators across different skin tones, scripting and editing their videos, and designing static ads. Alongside the ads we run, online revenue was 5.6x by our second year.
• Bondi Meal Prep. Every month we produce a new library of static ads, plus video edits with voiceovers, footage from regular UGC creator sendouts and review videos from real customers. Monthly revenue has tripled since we started.
• Jack Stillman. We source UGC creators and cut their footage into ads alongside the brand’s own shoots. Australian online revenue is up 2.3x, and the UK launched with ads that had already proven themselves at home.
• SLS3. We edit SLS3’s creator footage into new video ads every month, with scripted voiceovers. Online revenue grew 3.4x in our first year.

How is working with Nuver different?

• Creative and media buying sit together. The people briefing your ads are the people reading the results, so what wins shapes the next round directly.
• Built on evidence. Briefs come from what real customers have said, and product claims are checked against your live pages.
• We work with your team. If you have in-house creative, we brief, edit and give feedback rather than replace it.
• You won’t have to chase us. We reply within one business day.