Meta ads agency for ecommerce brands

Meta is where most of our clients’ growth has come from. We build every account around your goals and margins, so you can spend more without the numbers falling over.

Who is this for?

Ecommerce brands that sell online, usually on Shopify, and want Meta to be a steady source of new customers rather than a channel that swings between good and bad weeks.

It suits founders and marketing teams who want to hand the ads to people who take full ownership of performance and work with them day in and day out. We’re based in Sydney and work with brands around the world, including Australia, New Zealand, the US, the UK, Europe and Canada. Our founder, Manu Verma, has been doing this for close to a decade across 300+ brands, a good number of them scaled past $1M a month.

How do we run your Meta ads?

1. We model the numbers first. Before we touch your ads, we work out spend, ROAS, new customer acquisition and the targets you need to hit to break even. You see the whole picture first.
2. We fix the tracking. Ad platforms often miss 20 to 30% of your sales, and every sale Meta doesn’t see is one it can’t learn from. We set up first-party data tracking and attribution, with a live dashboard checked against your Shopify sales. More on why in fixing your tracking before you scale.
3. We keep the structure simple. Testing and scaling each have a clear job, and the budget isn’t spread across campaigns competing with each other. We regularly take accounts from around 15 campaigns down to a handful. See how we structure a Meta ads account.
4. We test consistently. New, genuinely different concepts go in on a steady rhythm, weekly, fortnightly or monthly depending on the account, with enough budget behind each test to get a real read. Testing too many ad sets on too little budget is the most common reason for inconsistent Meta ads performance.
5. We scale what’s winning. A clear process picks out the winners, and they’re scaled at a pace the numbers can carry, by around 20 to 30% every two to three days while performance holds, so campaigns stay stable and keep growing without fatigue. The method is in our guide to running ABO and CBO together.

The process doesn’t change with your budget, only how much you can test at once. If you’re working with less, start with scaling Meta ads on a small budget. Subscription brands get a version built around new and lapsed customers: see Meta ads structure for subscription brands.

What do we judge your Meta ads on?

Ads Manager is an optimisation tool, not an attribution tool. It counts a lot of view-through conversions, and it can only credit each sale to one ad, while most customers see several ads, and touch several channels, before they buy.

So we read performance through first-party data tracking and attribution and Shopify’s own UTM data, split new customers from returning ones, and judge every campaign on your real margins. For Slickhair, that meant managing the account to profit rather than platform ROAS, so spend only grew where it made the brand money. Read the Slickhair case study.

How do we read the customer journey?

Most customers click more than one ad before they buy, often over several days and on more than one channel. We match each order back to every paid click that led to it, so we can see which ads bring new people in, which ones close the sale, and which help along the way.

That changes the decisions. An ad that rarely gets the last click can still be the one starting most journeys, and a sale Ads Manager credits to Meta may have been closed by a Google search or a TikTok click. Reading the whole journey stops the right ads getting switched off and the wrong ones getting the budget. More on how it works in tracking and attribution.

What goes into the ads?

A good structure only performs as well as what you feed it. Since Meta’s Andromeda update, ads that look alike get grouped together, so 20 versions of the same static count as roughly one ad.

Every batch is built for real variety: different messages, different people and different formats, across creator UGC, founder-led content and your own product footage. The ideas come from customer research into who buys and why, and our own team produces the statics, video and UGC through our creative production service, so you don’t need a separate creative agency.

What results have brands seen?

Every brand below is still a client.

• Bondi Meal Prep: monthly revenue 3x since we started, and 5x from new customers, with targets set on new-customer revenue from day one.
• SLS3: online revenue 3.4x in our first year, with revenue from Meta 4.9x year on year.
• EHPlabs: monthly Meta spend scaled 28x, with up to 9.7x online revenue for every ad dollar.
• Holiday Celebration Trees: a 5.7x return on Meta ad spend since we started, Christmas after Christmas, in the US and Australia.
• Georgiemane: monthly revenue 21x in 2 years, and we’ve run its ads since 2020.

How is working with Nuver different?

We’re a small team by design, so every brand gets proper attention. We go deep on your product, margins, messaging and creative, not just the campaigns.

Sales and launches get their own plan. For IMBER, we built a 4,100-person waitlist for its advent calendar, and the launch brought the brand’s biggest day and biggest month ever.

You won’t have to chase us. We reply within one business day and report on what changed, why, and what it did to the results. Meta also works best alongside the rest of your marketing, so we run Google Ads and tracking and attribution too.