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TikTok ads agency for ecommerce brands

We run TikTok ads for ecommerce brands, usually alongside their Meta and Google ads. Campaigns run on TikTok's Smart+, with your proven ads and TikTok-specific creative, and we judge TikTok on how it supports the whole customer journey, not on last click alone.

What's included

  • 01

    Smart+ campaigns

    Campaigns built on TikTok's Smart+, kept simple so the algorithm can do what it's designed to do.

  • 02

    Creative that works on TikTok

    Your proven ads from other channels, TikTok-specific ads when they're needed, and Spark Ads so your best organic and creator posts can run as ads.

  • 03

    Full-journey attribution

    Our attribution tools read the whole customer journey, so we can see whether TikTok is the first click, the last click or a contributor in between.

  • 04

    Budget that follows the journey

    If TikTok is helping people buy, even as a middle step, we scale it. If it isn't, the budget goes where it earns more.

We run TikTok ads for ecommerce brands as part of the same plan as their Meta and Google ads. TikTok can be a strong channel, but it’s easy to switch off for the wrong reasons.

Who is this for?

Ecommerce brands, mostly on Shopify, that already have Meta working and want another channel that brings in new customers. TikTok works best when your product shows well in a few seconds and you can keep fresh creative coming.

How do we run your TikTok ads?

  1. Smart+ campaigns. We build on TikTok’s Smart+ and keep the setup simple, so the algorithm can do what it’s designed to do.
  2. Creative that works on TikTok. Your proven ads from Meta often work well on TikTok too, so we use them. We add TikTok-specific ads from our creative production team, edits of your own and your creators’ footage, and Spark Ads so your best organic posts can run as ads.
  3. Budget set by the customer journey. We look at how TikTok supports the whole path to purchase, not only the final click, and move budget to match.

How do we judge whether TikTok is working?

TikTok can play any part in the customer journey. Sometimes it’s the first click that brings someone in, sometimes it’s the last click before they buy, and often it’s a strong contributor somewhere in between. Judged on last click alone, a lot of that is invisible, and brands switch TikTok off just as it’s starting to help.

That’s why the attribution has to be set up to show the whole journey. Our attribution tools read first click, last click and everything in the middle, so we can see how TikTok is supporting your customer journey and make the call on budget from there. It all runs on first-party data tracking and attribution. If your tracking is missing sales, start with why ad platforms miss your sales.

What results have brands seen?

TikTok runs alongside Meta and Google for these brands, so these are whole-business results, not TikTok on its own:

TikTok sits in the same plan as your Meta ads and Google Ads, so every channel is judged against your margins and budget can go where it earns the most.

Client results

Boring Without You
Boring Without YouSince 2023

4X ANNUAL REVENUE IN 2 YEARS

4xAnnual revenue growth in 2 years
10x+Monthly revenue since we started
See the full story →: Boring Without You
Bondi Meal Prep
Bondi Meal PrepSince 2025

3X MONTHLY REVENUE

3xMonthly revenue since we started
5xMonthly revenue from new customers
See the full story →: Bondi Meal Prep
EHPlabs
EHPlabsSince 2023

SCALING A GLOBAL BRAND ONLINE AND IN STORE

28xGrowth in monthly Meta spend
Up to 9.7xOnline revenue for every ad dollar
See the full story →: EHPlabs
Bunjie
BunjieSince 2022

5X ANNUAL ONLINE REVENUE

5xAnnual online revenue growth
3Online stores, in Australia, NZ and the UAE
See the full story →: Bunjie

Questions people ask

Should I start TikTok ads before Meta ads?

Usually not. For most ecommerce brands Meta is the core channel and TikTok is added once the business can supply it with a steady flow of new creative. If TikTok hasn't worked for you before, that's often a sign it came too early, not that it can never work.

Why do my TikTok ads look worse in TikTok Ads Manager than they really are?

Often because it's judged on last click alone. TikTok can be the first click, the last click, or a strong contributor somewhere in between, and a last-click view misses most of that. Our attribution tools read the full journey, including first click and the middle of the journey, so we can see how TikTok is supporting your sales and make the call on that.

Do you run TikTok ads for brands outside Australia?

Yes. We work with brands around the world, including Australia, New Zealand, the US, the UK, Europe and Canada. For EHPlabs, we run TikTok alongside Meta and Google across its online stores.

READY TOGROW?

Tell us about your brand and where you want to take it. We'll look at your ads and your numbers, and come back with where we'd start.

  • A reply within one business day
  • A growth strategy built for your brand
  • A small team, so your brand gets proper attention
Monthly revenue*

Or email us at info@nuver.com.au