
Since 2023We run TikTok ads for ecommerce brands, usually alongside their Meta and Google ads. Campaigns run on TikTok's Smart+, with your proven ads and TikTok-specific creative, and we judge TikTok on how it supports the whole customer journey, not on last click alone.
Campaigns built on TikTok's Smart+, kept simple so the algorithm can do what it's designed to do.
Your proven ads from other channels, TikTok-specific ads when they're needed, and Spark Ads so your best organic and creator posts can run as ads.
Our attribution tools read the whole customer journey, so we can see whether TikTok is the first click, the last click or a contributor in between.
If TikTok is helping people buy, even as a middle step, we scale it. If it isn't, the budget goes where it earns more.
We run TikTok ads for ecommerce brands as part of the same plan as their Meta and Google ads. TikTok can be a strong channel, but it’s easy to switch off for the wrong reasons.
Ecommerce brands, mostly on Shopify, that already have Meta working and want another channel that brings in new customers. TikTok works best when your product shows well in a few seconds and you can keep fresh creative coming.
TikTok can play any part in the customer journey. Sometimes it’s the first click that brings someone in, sometimes it’s the last click before they buy, and often it’s a strong contributor somewhere in between. Judged on last click alone, a lot of that is invisible, and brands switch TikTok off just as it’s starting to help.
That’s why the attribution has to be set up to show the whole journey. Our attribution tools read first click, last click and everything in the middle, so we can see how TikTok is supporting your customer journey and make the call on budget from there. It all runs on first-party data tracking and attribution. If your tracking is missing sales, start with why ad platforms miss your sales.
TikTok runs alongside Meta and Google for these brands, so these are whole-business results, not TikTok on its own:
TikTok sits in the same plan as your Meta ads and Google Ads, so every channel is judged against your margins and budget can go where it earns the most.

Since 2023
Since 2025
Since 2023
Since 2022Usually not. For most ecommerce brands Meta is the core channel and TikTok is added once the business can supply it with a steady flow of new creative. If TikTok hasn't worked for you before, that's often a sign it came too early, not that it can never work.
Often because it's judged on last click alone. TikTok can be the first click, the last click, or a strong contributor somewhere in between, and a last-click view misses most of that. Our attribution tools read the full journey, including first click and the middle of the journey, so we can see how TikTok is supporting your sales and make the call on that.
Yes. We work with brands around the world, including Australia, New Zealand, the US, the UK, Europe and Canada. For EHPlabs, we run TikTok alongside Meta and Google across its online stores.
Tell us about your brand and where you want to take it. We'll look at your ads and your numbers, and come back with where we'd start.